Actually we cannot ‘think’ of Krishna consciousness. It is beyond conception. For the sake of practicing, we try to get a handle on what Krishna consciousness is, but ultimately we have to go beyond the maya of conceiving. We have to understand that the whole mind has to stop for the heart to come out. Our heart is suppressed underneath the mind. All the time we are thinking, thinking, thinking, ‘How can I make my life better?’ There is no way that whatever goes on between your ears will produce the kind of life that will satisfy you. It’s not possible. So stop thinking. Chant Krishna nama. You have to chant with this kind of faith: “There’s nothing I can do, nothing that I can think of, that will improve my situation or enable me to come closer to what I really want than by just hearing this chanting.” We should try to chant japa like this at first. In time, the heart will come out and then there will be longing for Krishna.
From: Be Like Water